This year’s winter seasonals are full of festivity. The Westmalle gift box is making a return alongside the refreshed Samuel Smith gift box and the reappearance of the Lindemans gift box after a brief hiatus. In Winter Welcome news, Samuel Smith is celebrating the Ale’s 35th anniversary.

The collectable label on Winter Welcome Ale this 35th anniversary year features the much-loved red robin. Despite the robin being such a popular symbol of winter goodwill, Samuel Smith has not previously pictured it on the Winter Welcome Ale label.

In the late 1800s, Victorian postmen wore red uniforms, earning them the nickname ‘robin redbreasts’. As Christmas drew near people all over the country eagerly awaited cards from loved ones delivered by their local ‘robin’. Thus the small bird’s fame was established as artists began illustrating Christmas cards with the birds delivering festive letters and cards.

We wish you a merry season full of joy and enjoyment of everything winter has to offer. Cheers!

We’ve created an all-new one stop shop for everything Valentine’s Day! Spread the love a little further this year and teach your friends how to treat themselves.

Head over to our page to learn more: merchantduvin.com/valentines-day

Wine by the glass and specialty cocktail programs create excitement, uniqueness and drive incremental profits at on premise locations. Don’t forget that best in class bottled beers can do the same…